A presentation by ThoughtWorks and AutoTrader

Driving Data

The journey to becoming a data-centric business

Data. It's about insight and impact.

Can your company adapt to change quickly? Now’s the time to plan for whatever comes your way – good or bad.  

“Big data,” “data lakes,” “data science,” all the latest business buzzwords. What really matters is the ability to put data at the centre. Today many companies are trying to modernise their data platform and enable their employees to monetise their valuable data, but most businesses are not seeing the benefits. Advanced data science may be driving some of the hottest startups, but most mature companies are struggling to get into gear.

Join AutoTrader Plc UK and ThoughtWorks to learn about their journey towards becoming a data-centric business.

Blue BulletAccelerate business insight

Blue BulletImprove speed of data access

Blue BulletManufacture processes that enable timely access to data 

Blue BulletUse data to drive business decisions

Blue BulletDevelop better products, faster

Blue BulletGet to market faster and improve your competitive advantage

AutoTrader Plc UK and ThoughtWorks are currently undergoing a journey to create a truly data-driven, cutting-edge digital business. This presentation will give you a glimpse into this journey and an opportunity to discuss the challenges faced, technologies adopted and lessons learned so far.

3 Feb 2016
AutoTrader Plc UK Manchester,
1 Tony Wilson Place,
1st Street, M15 4FN

10 Feb 2016
ThoughtWorks London,
76 Wardour Street,
1st Floor, W1F 0UR

Audience to include, but not limited to:

CIO, CTO, Chief Digital Officer, Chief Data Officer, CMO, CEO
Director / Head of Data, Director / Head of Analytics, Director / Head of Portfolio, Director / Head of Insights
Product Owners, Commercial Director, Product Director,
Analysts, Product Manager, Data Managers, Data Scientists, Commercial Director

Registration Closed



Registration, Drinks and Networking


Presentation 1: Data-centric business: step-changing performance 

Mark Brand, Retail Analytics Director at ThoughtWorks

  • The journey to becoming a data-centric business
  • Data-driven proposition development
  • Improving customer experience with analytics


Presentation 2: Enabling data-guided decision making through data science

Richard Walker, Data & Insight Director at AutoTrader Plc UK

  • Democratising access to data throughout the business
  • Data science transformation
  • Smart decision making: embedding data science and analysts across the business


Presentation 3: Continuous data-guided product development 

Chris Kelly, Technology Director at AutoTrader Plc UK

  • Optimising product development through a hypothesis-driven approach
  • Rapid feedback in continuous Delivery environment
  • Trailing technologies to enable data-driven decisions


Networking and Leaving Drinks


Mark Brand

Retail Analytics Director at ThoughtWorks

As Retail Analytics Director at ThoughtWorks, Mark focuses on data strategy, monetization and improved analytics practices, and customer journey improvement and innovation. Aiming to help owners, boards and general partners start effective whole-enterprise digital transformation, realising early value. Through the application of commercial strategy and continuous improvement in execution delivering customer acquisition, retention and frequency, with clear Operating Profit and Enterprise Value improvement.

Chris Kelly

Technology Director at AutoTrader Plc UK

Chris is responsible for technology at Auto Trader Plc UK and has worked for the Company for the past 17 years. A software professional, Chris joined Auto Trader in 1998 as a developer in the small team working on the first Auto Trader website. Chris has since been an integral part of the product and technology division throughout the successful transition from print to a fully digital business. He remains passionate about software, and leads a team of architects as well as product development and operational teams. Chris holds a degree in Genetics from Leeds University.

Richard Walker

Data & Insight Director at AutoTrader Plc UK

Richard looks after Data and Insight at Auto Trader Plc UK, overseeing the Company’s Enterprise Data Warehouse and Real Time Data Capability, both of which are used to present performance data to customers through Auto Trader’s Dealer Portal. He is also responsible for the analytics function that analyses data in order to share insights and recommendations that lead to improvements and opportunities for product and sales teams as well as customers. Having been with the business for 20 years Richard has a range of experience, which includes roles in the UK overseeing the organisation’s research activity and heading up the Market Intelligence function. Richard holds a BA (Hons) in Business Information Management from Leeds and an MBA from Manchester Business School.