A Forrester Consulting study commissioned by ThoughtWorks
How do businesses create stand-out digital experiences that improve their ability to win, serve and retain customers?
To find out, ThoughtWorks commissioned Forrester Consulting to conduct surveys with 200 business and IT professionals across the UK, Australia and the US, to evaluate how companies are designing, building and maintaining new customer-facing systems of engagement.
The study uncovered the biggest challenge facing companies is finding the right mix of technical skills, industry knowledge, design capability, and development and delivery skills.
The solution to the challenge is mastering the mix.
Download the March 2015 study and learn the 5 critical questions to ask, bringing you a step closer to mastering your mix.
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