DIS 2016 Workshop

Queensland University of Technology Gardens Point Campus


4 June 2016 | 9:00 am - 5:00 pm

From Hypothesis to Validation: A Lean Approach to User-Centred Software Design

What comes first: the killer product or the customer in need?

QUT - Gardens Point Campus
2 George Street
Brisbane, QLD 4000

You can’t launch a successful digital product without first knowing your customers. But how much do you need to know before you can be confident that they will use your product? How much research and user testing is required to validate your idea? Where is the point of diminishing return on your research budget, assuming you even have one?

This one-day workshop will give participants the opportunity to explore and uncover different research and design techniques to fit a range of real-world scenarios. Participants will design and prototype new customer-facing digital products and services using a mix of innovation methods with time to reflect on the range of methods and the relative merits of each one in different scenarios.

What you will learn

  • Methods for discovering customer needs through primary research and analytics
  • Divergent thinking and ideation techniques
  • Developing a product hypothesis
  • Using the lean canvas to plan and test product hypothesis
  • Simple prototyping techniques
  • Greater confidence in knowing and selecting the most appropriate methods given your time frame and budget

Seats are limited, so register at the earliest to avoid missing out. 

This event has been cancelled

Facilitators

Kate Linton

Head of Design

Kate is Head of Design at ThoughtWorks Australia. She is a digital designer with over 20 years of experience in visual communications, interaction design, user experience, prototyping, branding, information architecture, customer research, and user testing. She designs experiences that customers can use with ease. 

Emma Carter

Lead UX and Visual Designer

After running an award-winning design agency in the UK, Emma moved to Brisbane and later joined ThoughtWorks. With over 13 years of experience in branding, visual design, and user experience design, she takes a user-centred approach to her work with a focus on branding, user experience, marketing, interaction and interface design. She is also the author of the bestselling book Beyond The Logo.

Leila Alem

Principal Consultant

Dr. Leila Alem is a HCI specialist at ThoughtWorks Australia. She has over 20 years of experience in integrating user research into industry funded projects to deliver impact. She has designed and evaluated various user interfaces for domains including mining, aviation, automotive, and health. In recent years, she has explored new frontiers of Human Computer Interaction research to enable novel digital services using emerging technologies such as wearable technologies, augmented reality, and natural user interaction.